Nintendo DS Lite Dropping To $99.99
Originally rumored to have been discontinued a little while back (due to an internal Gamestop memo that said stores would no longer receive stock on the item), it would seem those rumors have some weight to them, as Nintendo will officially slash the retail price of their popular DS Lite model to a nice $99.99 starting on June 5. It’s a shame to see the DS Lite model potentially go bye-bye, although with Nintendo now trying to push their more recent 3DS model out to consumers, it is only a logical choice that the previous models may eventually go out the door; what better way to do this than to drop the price and make it a much more enticing buy for consumers out there?
On a little side note, also effective in June will be some special re-packaging on six Mario titles for the DS, which will have special red packaging to let consumers know that they are purchasing a game with everyone’s favorite mustachioed plumber. The six titles in question are:
- New Super Mario Bros.
- Mario Kart DS
- Super Mario 64 DS
- Mario & Luigi: Bowser’s Inside Story
- Mario vs. Donkey Kong: Mini-Land Mayhem!
- Mario Party DS
The full presser can be viewed below:
|NINTENDO DS LITE SUGGESTED RETAIL PRICE DROPS TO $99.99 AND MARIO GAMES GO RED
Mario-Red Boxes Will Help Shoppers Identify Select Fan-Favorite Mario Games
REDMOND, Wash., May 31, 2011 – The portable Nintendo DS™ Lite system is getting a new suggested retail price. Effective June 5, the system will be available at a suggested retail price of just $99.99 in the United States. The Nintendo DS family has become the best-selling video game system in history. More than 48.9 million systems in the Nintendo DS family have sold in the United States alone. Also in June, six Mario™ games for Nintendo DS will receive new red packaging, making it easier than ever for consumers to identify these hit titles in stores.
“From the moment it launched, Nintendo DS Lite hit a sweet spot for consumers in terms of value, experience and fun,” said Nintendo of America President Reggie Fils-Aime. “This new price point will introduce Nintendo DS Lite to even more consumers, and the new red packaging will make it easy for them to find their favorite Mario titles.”
The six Mario games that will begin sporting the new Mario-red packaging in June are New Super Mario Bros.™, Mario Kart™ DS, Super Mario 64™ DS, Mario & Luigi™: Bowser’s Inside Story, Mario vs. Donkey Kong™: Mini-Land Mayhem! and Mario Party™ DS. These games represent some of the best-selling fan-favorite Nintendo DS games of all time, and demonstrate the well-known “evergreen” sales trend of Nintendo games. Their total U.S. sales through the end of April 2011 according to the NPD Group are as follows:
• New Super Mario Bros.: more than 9.25 million units
Mario is one of the most beloved video game characters and the top video game franchise of all time. Thirty-one Mario games have topped sales of more than 1 million units since 1995, more than any other franchise. Through the end of March 2011, more than 262 million games in the core Super Mario™ series have sold worldwide.